Worlds biggest Canon sign?

While out on a photowalk in Taipei city I came across this insanely massive Canon billboard advertising the Canon 1DmkIV and I think the 600mm f4L. Whats funny is this guy just ever so casually hiking up in the alps with this beast. Notice he is also wearing a harness with a bunch of cams etc.. suggesting he actually did some trad climbing up rock carrying that also! What a man!!
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